Le Syndicat des Régies Internet (SRI) et Capgemini Consulting ont présenté, aujourd’hui, les résultats de la seconde édition de l’Observatoire de l’e-pub portant sur le premier semestre 2009.
Cette étude, réalisée par Capgemini Consulting à l’initiative du SRI, a pour objectif de mesurer le marché français de la communication publicitaire online dans toutes ses dimensions (display, search, annuaires, affiliation, e-mailing, comparateurs, mobile) sur un chiffre d’affaires net.
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